Nofiawaty, Novi and Fitrianto, Eko M. Eko FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN MEMBELI PRODUK VETSIN. FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN MEMBELI PRODUK VETSIN. (Unpublished)
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Abstract
Abstract The study was conducted to determine what factors influence consumer decision to purchase Vetsin (MSG). Object of study is the Ajinomoto brand, Masako and Royco. This study used a descriptive conclusive research in the form of a single cross-sectional sample of 120 respondents who were in the city of Palembang. Factor analysis is used to categorize the variables that are considered to have certain similarities, and the factors examined based on the components of the marketing mix. The results obtained in this study are different factors that influence consumer decisions on any brand. At Ajinomoto brand formed 3 factors, 2 factors Masako brand and Royco 2 factors. Keywords : Vetsin, Marketing Mix, Factor analysis
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Keywords : Vetsin, Marketing Mix, Factor analysis |
| Subjects: | H Social Sciences > HB Economic Theory > HB1-3840 Economic theory. Demography |
| Divisions: | 01-Faculty of Economics > 60201-Development Economics (S1) |
| Depositing User: | N nofiawaty nofi |
| Date Deposited: | 01 Nov 2019 07:30 |
| Last Modified: | 01 Nov 2019 07:30 |
| URI: | http://repository.unsri.ac.id/id/eprint/13984 |
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