ANALISIS SALURAN DAN EFISIENSI PEMASARAN IKAN DI PAMPANGAN DARI PERAIRAN LEBAK DESA JUNGKAL KABUPATEN OGAN KOMERING ILIR

PUTRI, MELIN AMELTA and Yulius, Yulius (2024) ANALISIS SALURAN DAN EFISIENSI PEMASARAN IKAN DI PAMPANGAN DARI PERAIRAN LEBAK DESA JUNGKAL KABUPATEN OGAN KOMERING ILIR. Undergraduate thesis, Sriwijaya University.

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Abstract

The aim of this research is to identify the structure of fish marketing channels in the waters of Lebak Jungkal Village and evaluate the efficiency of marketing channels and be able to measure the level of efficiency in marketing channels, including transportation costs, storage costs, promotion costs, and other factors that influence fish marketing efficiency in that area. Based on the results of the efficiency analysis obtained, the value obtained from the calculation of fish marketing efficiency in Pampangan Village from Jungkal Village is 12%. This value is included in the efficient category where the EP value is <50%. The margin obtained from the marketing channel category, namely, the market selling price margin category at level I is IDR 3,000, while the market purchasing price margin at level I is IDR 2,000.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Efisiensi, Margin, Saluran Pemasaran
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Melin Amelta Putri
Date Deposited:	26 Jan 2024 09:03
Last Modified:	26 Jan 2024 09:03
URI:	http://repository.unsri.ac.id/id/eprint/139958

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