STRATEGI KOMUNIKASI PEMASARAN PT.SOLUSI BANGUN INDONESIA TBK CABANG PALEMBANG DALAM MEMPERKENALKAN PRODUK BARU

MAULANA, MUHAMMAD ALVIN and Lionardo, Andries and Saraswati, Erlisa (2024) STRATEGI KOMUNIKASI PEMASARAN PT.SOLUSI BANGUN INDONESIA TBK CABANG PALEMBANG DALAM MEMPERKENALKAN PRODUK BARU. Undergraduate thesis, Sriwijaya University.

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Abstract

The cement industry is an industry that is really needed by the government and society to advance and improve the quality of infrastructure and buildings that they want to occupy and use. Because there are so many companies producing cement, there is competition everywhere, one of which is PT Solusi Bangun Indonesia which produces Dynamix cement. With intense competition, appropriate marketing communication strategies are needed to overcome this. Marketing communication strategies are important actions to take in introducing and marketing products or services. There are many forms or ways to carry out marketing communication strategies. In this research, to introduce and increase sales of Dynamix products produced by PT Solusi Bangun Indonesia, researchers used the 7P marketing communication mix theory with qualitative descriptive research methods with data sources originating from in-depth interviews, observation and documentation. The research results show that Dynamix products have succeeded in attracting buyers' interest and increasing sales by considering the most important factors, namely product quality and affordable prices. This is also supported by easily accessible places, promotions, employees who do their jobs well, and good facilities. adequate and the process is running well. Keywords: Marketing Communication Strategy, Communication Mix, Dynamix, PT Solusi Bangun Indonesia

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Komunikasi Pemasaran, Bauran komunikasi, Dynamix, PT Solusi Bangun Indonesia
Subjects:	H Social Sciences > H Social Sciences (General) P Language and Literature > PN Literature (General) > PN4699-5650 Journalism. The periodical press, etc.
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Muhammad Alvin Maulana
Date Deposited:	28 Jan 2024 06:43
Last Modified:	28 Jan 2024 06:43
URI:	http://repository.unsri.ac.id/id/eprint/139979

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