PENGARUH KEWAJARAN HARGA DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN (Studi PT Garuda Indonesia Cabang Kota Palembang)

LIDIANINGTYAS, TIARA SINTA and Fatih, Andy Al and Meilinda, Nurly (2018) PENGARUH KEWAJARAN HARGA DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN (Studi PT Garuda Indonesia Cabang Kota Palembang). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the effect of price fairness and corporate image on customer loyalty oj Garuda Indonesia's customer in Palembang (Studies on Garuda Indonesia domestic flight services' customers in Palembang). Thepopulation in this study were all Garuda Indonesia domestic flight passengers: while the sample in this study was 140 respondents. To answer the research problem and research hypothesis testing the analytical techniques used Structural Equation Modelling (SEM) using AMOS aid 20. The results showed that I) the prices fairness has no effect on customer loyalty, 2) corporate image does not affect on customer loyalty and 3) the price fairness and corporate image does not affect on customer loyalty.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Price Fairness , Corporate Image, Customer Loyalty
Subjects: Q Science > QA Mathematics > QA75-76.95 Calculating machines > QA76.9.E94 Computer system performance. Computer Communication Networks. Computer science. Logic design. Operating systems (Computers).
Divisions: Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Mrs Sri Astuti
Date Deposited: 30 Oct 2019 08:12
Last Modified: 30 Oct 2019 08:12
URI: http://repository.unsri.ac.id/id/eprint/14007

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