ANALISIS USER EXPERIENCE DISNEY+ HOTSTAR DENGAN MENGGUNAKAN USER EXPERIENCE QUESTIONNAIRE (UEQ)

FERIANO, DANAR and Oktadini, Nabila Rizky (2023) ANALISIS USER EXPERIENCE DISNEY+ HOTSTAR DENGAN MENGGUNAKAN USER EXPERIENCE QUESTIONNAIRE (UEQ). Undergraduate thesis, Sriwijaya University.

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Abstract

With the advancement of the times, people have started using apps to fulfill their daily needs, such as reading news, shopping, and watching movies. Disney+ Hotstar is a video streaming platform that provides various types of movies. There are 107 people who have used the Disney+ Hotstar application throughout Indonesia as the subject of this research. The problem identified is why users prefer Netflix to watch videos compared to using the Disney+ Hotstar app. The purpose of the study was to analyze the user experience while using the Disney+ Hotstar app using the UEQ method and also to provide recommendations on what can be improved to enhance the user experience. After that, the UEQ tool was used to analyze the information that had been collected. The results show that the attractiveness aspect has a value of 1.72 which is a good value, perspicuity has a value of 1.67, which is an above average value, efficiency has a value of 1.49, which is an above average value; dependability has a value of 1.34, which is an above average value, stimulation has a value of 1.43, which is a good value and novelty has a value of 1.05, which is an above average value.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Analisis, Pengalaman Pengguna, Aplikasi, Disney+ Hotstar, User Experience Questionnaire (UEQ)
Subjects:	T Technology > T Technology (General) > T58.4 Managerial control systems Information technology. Information systems (General)
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Danar Feriano
Date Deposited:	04 Mar 2024 04:28
Last Modified:	04 Mar 2024 04:28
URI:	http://repository.unsri.ac.id/id/eprint/140616

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