MANURUNG, DINA KRISTINA and Arbi, Muhammad (2024) STRATEGI PENGEMBANGAN AGROWISATA TEKNO 44 DI DESA GELEBAK DALAM KECAMATAN RAMBUTAN KABUPATEN BANYUASIN. Undergraduate thesis, Sriwijaya University.
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Abstract
The purpose of this reseach were to: 1) Analyze the potential of Gelebak Dalam for the Tekno 44 agrotourism development plan 2) Analyze community perceptions of the development of Tekno 44 agrotourism in Gelebak Dalam Village 3) Formulate a strategy for developing Tekno 44 agrotourism in Gelebak Dalam Village, Banyuasin Regency. This research was conducted in Gelebak Dalam Village, Banyuasin Regency, South Sumatra in February 2023. The research method used was a survey study by taking 30 respondents as a sample. The data collected is primary and secondary data. For discussion, other supporting sources and libraries are also used as references. Based on the research results, it was concluded that (1) The potential of Gelebak Dalam Village can be seen from 3 aspects, namely: 1) The attractiveness of the objects (attractions), there are agricultural, cultural and educational attractions. 2) Accessibility, road conditions are adequate but there is no public transportation or directional signs available, 3) Amenities, there is a prayer room, hall for meetings, bathrooms but further development is needed regarding the provision of facilities such as accommodation and restaurants. (2) The public's perception of agrotourism Tekno 44 shows that the public agrees from an economic perspective, namely 7.31. The social side is 8.00 and the environmental side is 8.56. (3) From the results of the SWOT analysis that has been carried out, the results show that Tekno 44 agrotourism is in quadrant 3, namely Turn around. The strategy that can be used to develop techno 44 agrotourism in Gelebak Dalam village is the WO (Weaknnes-opportunity) strategy, namely collaboration with tour and travel agents, promotion on social media, improving facilities and infrastructure and building cooperative relationships with the government regarding accessibility and business assistance. keywords: agrotourism, perception, society
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | agrotourism, perception, society |
| Subjects: | S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General) S Agriculture > S Agriculture (General) > S530-559 Agricultural education |
| Divisions: | 05-Faculty of Agriculture > 54201-Agribusiness (S1) |
| Depositing User: | Dina Kristina Manurung |
| Date Deposited: | 05 Feb 2024 07:36 |
| Last Modified: | 05 Feb 2024 07:36 |
| URI: | http://repository.unsri.ac.id/id/eprint/140657 |
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