ANALISIS PEMASARAN SAYURAN DI PASAR INDUK JAKABARING KOTA PALEMBANG

SETIADY, TATANG and Antoni, Mirza and Lifianthi, Lifianthi (2006) ANALISIS PEMASARAN SAYURAN DI PASAR INDUK JAKABARING KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The purposes of this research are to identify marketing functions at each marketing institutions, to analyze margin and profit that obtained by each marketing institutions that involved in vegetables marketing in Jakabaring main market and to identify vegetables distribution from Jakabaring main market to consumer. This research was conducted in Jakabaring main market and Jakabaring retail market in Palembang city during May 2006 by using survey method. Sample taking was done purposively, which sample sellers in Jakabaring main market were two wholesalers that represented 20 wholesalers population in vegetables marketing, one distributor and three retailers from Jakabaring retail market. Observed vegetables were cabbages, Chinese cabbage, chilies, potatoes and carrots. Marketing functions that were done by wholesalers were barter function (buying and selling), physical function (storing and transportating), and facility function (grading and market information). Distributor did barter function (buying and selling), physical function (storing and transportating), and facility function (grading). Meanwhile retailers did barter function (buying and selling), physical function (transportating), and facility function (grading) The result showed that the highest marketing margin and profit margin were obtained by retailers in Jakabaring retail market and value as Rp 5.601,11 per kilograms and Rp 3.714,15 per kilograms, meanwhile the lowest marketing margin / and profit margin were obtained by wholesalers in Jakabaring main market and value as Rp 2.093,32 and Rp 874,28 per kilograms. The distributor’s marketing margin was Rp 3.795,01 per kilograms and profit margin was Rp 2.678,20 per i kilograms. Vegetables distribution in Jakabaring main market could be done by three ways namely : 1) from wholesaler directly to consumer, 2) from wholesaler to distributor and continue to retailers and to consumer, 3) from wholesaler to big retailers and continue to consumer t

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Sayuran, Pasar Induk Jakabaring
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Ichlasyah Aisyah
Date Deposited:	07 Feb 2024 04:28
Last Modified:	07 Feb 2024 04:28
URI:	http://repository.unsri.ac.id/id/eprint/140736

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