PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA KEDAI KOPI STARBUCKS DI PALEMBANG

HARNUM, CITRA SEKAR and Nailis, Welly (2024) PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA KEDAI KOPI STARBUCKS DI PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This research aims to find out the influence of service quality on consumer satisfaction when purchasing products at Starbucks coffee shops in Palembang partially and simultaneously. The method used is cause and effect or causality between research variables through hypothesis testing. The sampling technique used in this research is non-probability sampling with a purposive sampling technique, namely a method of sampling data sources using certain techniques. This research uses multiple linear regression methods with a sample size of 100 people. The results of this research show that simultaneously the five variables have an influence on customer satisfaction and separately/partially the service quality variable has significant influence on customer satisfaction with a percentage of 89,4%.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kualitas Pelayanan, Kepuasan Konsumen, Kedai Kopi Starbucks
Subjects:	H Social Sciences > HB Economic Theory > HB1-3840 Economic theory. Demography
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Citra Sekar Harnum
Date Deposited:	15 Mar 2024 03:41
Last Modified:	15 Mar 2024 03:41
URI:	http://repository.unsri.ac.id/id/eprint/141587

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