PENGARUH TERPAAN IKLAN TELEVISI TERHADAP MINAT BELI (STUDI PADA IKLAN CITRA SAKURA FAIR UV DIKALANGAN MAHASISWI ILMU KOMUNIKASI KAMPUS INDRALAYA TAHUN AJARAN 2014 - 2017

DARI, APRILIA WULAN and Mahriani, Retna and Nisyak, Hoirun (2019) PENGARUH TERPAAN IKLAN TELEVISI TERHADAP MINAT BELI (STUDI PADA IKLAN CITRA SAKURA FAIR UV DIKALANGAN MAHASISWI ILMU KOMUNIKASI KAMPUS INDRALAYA TAHUN AJARAN 2014 - 2017. Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031181419154.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_70201_07031181419154_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (15MB) | Request a copy
Preview	Text RAMA_70201_07031181419154_0009126007_0002037805_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (839kB) | Preview
	Text RAMA_70201_07031181419154_0009126007_0002037805_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (327kB) | Request a copy
	Text RAMA_70201_07031181419154_0009126007_0002037805_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (512kB) | Request a copy
	Text RAMA_70201_07031181419154_0009126007_0002037805_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (219kB) | Request a copy
	Text RAMA_70201_07031181419154_0009126007_0002037805_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (355kB) | Request a copy
	Text RAMA_70201_07031181419154_0009126007_0002037805_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (86kB) | Request a copy
	Text RAMA_70201_07031181419154_0009126007_0002037805_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (715kB) | Request a copy

Abstract

Indonesia is known for its tropical climate, so the use of hand and body lation is needed. Hand and body lation is a product that is used to protect the skin from exposure to sunlight, smoothing and even brightening skin tone. One of the hand and body lation products that is the belief of Indonesian women is the brand Citra. Citra is one of the product of well known company, Unilever, Indonesia, of course, not only brand Citra that are circulating in the market, but there are other brand product, so that Unilever must promote image product to be better known in the community, in this case advertising will be very must needed. The purpose of this study is to see whether there is an influence and how much influence is caused by an ad exposure to buying interest. This type of research is quantitative. The data collection uses a questionaire method to 70 female student of Communication Science Campus Indralaya Force 2014 - 2017. Bassed on data analysis, the results state the the exposure of Citra Sakura Fair UV Ads has a significant influence on buying interes, this can be seen from the results of tcount of 3.151>ttable 2.650. thus the conclution is H1 is accepted and H0 is rejected. So, it can besaid that " There is a significant influence between the exposure of Citra Sakura Fair UV Ads towords the interest in buying Communication Science Student. In addition, in this study obtained R square was 0.127 so that it can be concluded that the Ads exposure variable (X) has an effect of 12,7% on the buying Interest Variable (Y) while the remaining 87,3% is influenced by other variable for example psycology,economy,social and etc.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Image, Unilever, Kepuasan Pelanggan
Subjects:	H Social Sciences > HF Commerce > HF5801-6182 Advertising P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 2833 not found.
Date Deposited:	01 Nov 2019 05:25
Last Modified:	04 Nov 2019 03:05
URI:	http://repository.unsri.ac.id/id/eprint/14218

Actions (login required)

View Item