ANALISIS PENDAPATAN DAN STRATEGI PENGEMBANGAN USAHA KERAJINAN ANYAMAN PURUN DI DESA PULAU GERONGGANG KECAMATAN PEDAMARAN TIMUR KABUPATEN OGAN KOMERING ILIR

SAPUTRA, EKO PERDANA and Sriati, Sriati (2024) ANALISIS PENDAPATAN DAN STRATEGI PENGEMBANGAN USAHA KERAJINAN ANYAMAN PURUN DI DESA PULAU GERONGGANG KECAMATAN PEDAMARAN TIMUR KABUPATEN OGAN KOMERING ILIR. Undergraduate thesis, Sriwijaya University.

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Abstract

THE OBJECTIVES OF THIS RESEARCH ARE (1) TO DESCRIBE THE PROCESS OF MAKING PURUN WEAVING CRAFTS IN PULAU GERONGGANG VILLAGE, EAST PEDAMARAN DISTRICT, OGAN KOMERING ILIR REGENCY. (2) TO CALCULATE THE INCOME OF PURUN WEAVING CRAFTS IN PULAU GERONGGANG VILLAGE, EAST PEDAMARAN DISTRICT, OGAN KOMERING ILIR REGENCY. (3) TO ANALYZE THE STRATEGY FOR DEVELOPING THE PURUN WOVEN CRAFT BUSINESS IN PULAU GERONGGANG VILLAGE, EAST PEDAMARAN DISTRICT, OGAN KOMERING ILIR REGENCY. THIS RESEARCH WAS CARRIED OUT IN PULAU GERONNGANG VILLAGE, PEDAMARAN DISTRICT IN NOVEMBER 2023. THE RESEARCH METHOD USED WAS A SURVEY METHOD AND USED A SAMPLING METHOD USING PURPOSIVE SAMPLING/CRITERIA TECHNIQUES. THE DATA USED IS PRIMARY DATA AND SECONDARY DATA. THE RESULTS OF THIS RESEARCH ARE (1) DESCRIBE THE PROCESS OF MAKING PURUN WEAVING CRAFTS, STARTING FROM TAKING PURUN, DRYING PURUN, GIVING COLOR TO PURUN, AND WEAVING PURUN INTO PROCESSED MATS, PECI AND BAGS (2) CALCULATION OF THE AVERAGE INCOME OF PURUN WEAVING CRAFTSMEN OF RP. 2,853,179 PER YEAR WITH A PROFIT LEVEL OF R/C 2.54 AND B/C 1.54 USING THE DESCRIPTIVE METHOD, THIS SHOWS THAT THE PURUN WOVEN CRAFT BUSINESS FOR PECI AND BAG PRODUCTS IS CONSIDERED INEFFICIENT OR INEFFICIENT. WORTH PURSUING BECAUSE IT HAS RESULTS <1. (3) THE PURUN WOVEN CRAFT BUSINESS IN PULAU GERONGGANG VILLAGE, EAST PEDAMARAN DISTRICT IS IN QUADRANT 2 OF THE ST STRATEGY (VERIFICATION STRATEGY), NAMELY THE DEVELOPMENT OF PURUN WOVEN CRAFT PRODUCTS BY INVOLVING THE SKILLS OF SKILLED CRAFTSMEN BY INNOVATING IN CREATING NEW PRODUCTS. , UTILIZING E-COMMERCE TO MARKET AND SELL PURUN WOVEN CRAFT PRODUCTS IN ORDER TO REACH A WIDE MARKET AND MAXIMIZE THE USE OF EXISTING RAW MATERIALS AND CONSISTENTLY MAINTAIN A HIGH LEVEL OF QUALITY IN THE PRODUCTION PROCESS OF PURUN WOVEN CRAFTS. KEYWORDS: DEVELOPMENT STRATEGY, R/C AND B/C, SWOT ANALYSIS

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Pengembangan, R/C dan B/C, Analisis SWOT
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Eko Perdana Saputra
Date Deposited:	26 Mar 2024 01:53
Last Modified:	26 Mar 2024 01:53
URI:	http://repository.unsri.ac.id/id/eprint/142552

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