EFEKTIVITAS AKUN INSTAGRAM @PANDEMICTALKS SEBAGAI SARANA PEMENUHAN KEBUTUHAN INFORMASI COVID-19 PASCA PANDEMI

YULIANA, AULIA and Mahriani, Retna and Saraswati, Erlisa (2023) EFEKTIVITAS AKUN INSTAGRAM @PANDEMICTALKS SEBAGAI SARANA PEMENUHAN KEBUTUHAN INFORMASI COVID-19 PASCA PANDEMI. Undergraduate thesis, Sriwijaya University.

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Abstract

The information gap emerged as a challenge during the Covid-19 pandemic. In response, numerous individuals created infographic accounts on Instagram to meet the public's need for Covid-19-related information. However, in May 2023, the world officially entered the post-pandemic phase after the pandemic emergency status was lifted, resulting in a decrease in the public's need of Covid-19-related information. This study aims to analyses the effectiveness of the @pandemictalks account in fulfilling the post-pandemic Covid-19 information needs, using @pandemictalks as the main object of this study. The method used in this study is quantitative research using quantitative descriptive data analysis techniques. The theory used in this study was Guha's information needs theory which it has four dimensions (Current Need Approach, Everyday Need Approach, Exhaustic Need Approach, and Catching-up Need Approach). Data for this research were gathered from primary and secondary data sources, as well as distributing questionnaires to 100 respondents. The results of the study gained a total percentage of 85.25%, concluding that the effectiveness of the Instagram account @pandemictalks in meeting the Covid-19 information needs of its followers in the post-pandemic period is effective. Keywords: Instagram, Information Need, Post-pandemic, Covid-19

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Instagram, Kebutuhan Informasi, Pasca Pandemi, Covid-19.
Subjects:	H Social Sciences > H Social Sciences (General) P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Aulia Yuliana
Date Deposited:	01 Apr 2024 03:34
Last Modified:	01 Apr 2024 03:34
URI:	http://repository.unsri.ac.id/id/eprint/143025

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