STRATEGI DESTINATION BRANDING DESA WISATA (STUDI PADA DESA WISATA TIPANG KECAMATAN BAKTIRAJA KABUPATEN HUMBANG HASUNDUTAN PROVINSI SUMATERA UTARA)

PURBA, ANDRI GUNAWAN and Pratiwi, Miftha (2023) STRATEGI DESTINATION BRANDING DESA WISATA (STUDI PADA DESA WISATA TIPANG KECAMATAN BAKTIRAJA KABUPATEN HUMBANG HASUNDUTAN PROVINSI SUMATERA UTARA). Undergraduate thesis, Sriwijaya University.

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Abstract

Since the establishment of Lake Toba became one of the five super priority tourist destinations in Indonesia. Tipang village located in the Lake Toba area that has the potential of nature, culture and history, realizing Tipang village into a tourist village based on Batak culture and promising natural tourism potential. It aims to introduce to the community and promote the village through culture, history and natural potential which is a major milestone in the development in the tourism sector. Various strategies continue to be carried out until it is known as “Ubud on Lake Toba”. This type of research is descriptive qualitative by using the theory of brand expression from Sisco Van Gelder, covering four brand elements, namely brand positioning, brand identity, brand personality, and brand communication. The authors obtained the data through in-depth interviews, observations, and documentation. The results of this study indicate that the positive image of Desa Wisata Tipang began to build where tourists have increased and gained the trust of the people of Desa Wisata Tipang and recommend to others to visit Desa Tipang through various communication tools used. Overall brand expression Desa Wisata Tipang, tourists will be able to distinguish that Desa Tipang tourism is different from other attractions in general. Keywords: Destination Branding, Brand Expression, Tourism Village

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Destination Branding, Brand Expression, Desa Wisata
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Andri Gunawan Purba
Date Deposited:	08 May 2024 08:04
Last Modified:	08 May 2024 08:04
URI:	http://repository.unsri.ac.id/id/eprint/143819

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