PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT SRIWIJAYA AIR DI TIKET.COM

ARIYANTI, AGENNIA and Rosa, Aslamia (2024) PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT SRIWIJAYA AIR DI TIKET.COM. Undergraduate thesis, Sriwijaya University.

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Abstract

Pada penelitian ini bertujuan untuk menguji adanya pengaruh E-service quality dan E-trust terhadap Keputusan Pembelian Tiket Pesawat Sriwijaya Air di Tiket.com. Penelitian ini berjenis penelitian kuantitatif. Populasi pada penelitian ini merupakan traveler yang sudah pernah memesan tiket pesawat sriwijaya air di tiket.com. Sampel pada penelitian ini sebanyak 100 responden yang menggunakan teknik Non-Probability Sampling dengan metode Purposive Sampling. Instrumen pengumpulan data penelitian ini menggunakan kuesioner yang dinilai menggunakan skala likert dan telah diuji menggunakan program SPSS statistics 27. Penelitian ini menghasilkan variabel e-service quality dan e- trust yang memiliki pengaruh signifikan secara parsial dan simultan terhadap keputusan pembelian.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	E-Service Quality, E-Trust dan Keputusan Pembelian
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD72-88 Economic growth, development, planning H Social Sciences > HE Transportation and Communications > HE9761-9900 Air transportation. Airlines
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Agennia Ariyanti
Date Deposited:	15 May 2024 01:07
Last Modified:	15 May 2024 01:07
URI:	http://repository.unsri.ac.id/id/eprint/143982

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