PERBANDINGAN STRATEGI PROGRAM THAI KITCHEN OF THE WORLD DAN GLOBAL WASHOKU CAMPAIGN

PUTRI, DARA RINALDI and Supli, Nur Aslamiah (2024) PERBANDINGAN STRATEGI PROGRAM THAI KITCHEN OF THE WORLD DAN GLOBAL WASHOKU CAMPAIGN. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to compare the gastrodiplomacy program strategies between Thai Kitchen of The World and Global Washoku Campaign. Utilizing qualitative descriptive research methods and Juyan Zhang's gastrodiplomacy concept, the analysis focuses on MIU Authentic Japanese Dining and Tamnak Thai restaurants. The research findings reveal differences in the strategies of Thai Kitchen of The World and Global Washoku Campaign across three main instruments: Product Marketing Strategy, Media Relations Strategy, and Food Events Strategy. Both countries exhibit contrasting strategic approaches, with Japan being more active and complex in promoting its cuisine. Consequently, Japan's strategy proves more effective in reaching diverse global audiences compared to Thailand. Despite both nations' efforts to introduce their culinary cultures worldwide, Japan's strategy emerges as superior, leading to the prominence of Japanese cuisine in the gastrodiplomacy context. Keywords: Gastrodiplomacy, Thai Kitchen of The World, and Global Washoku Campaign.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Gastrodiplomasi, Thai Kitchen of The World dan Global Washoku Campaign
Subjects:	J Political Science > JZ International relations > JZ1305-2060 Scope of international relations. Political theory. Diplomacy J Political Science > JZ International relations > JZ5-6530 International relations
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Dara Rinaldi Putri
Date Deposited:	25 May 2024 12:50
Last Modified:	25 May 2024 12:50
URI:	http://repository.unsri.ac.id/id/eprint/144379

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