DIPLOMASI KOMERSIAL INDONESIA DENGAN HUNGARIA MELALUI INDONESIAN TRADE PROMOTION CENTER BUDAPEST TAHUN 2019-2022

RISKADIANTI, AFIFAH and Nisyak, Hoirun and Fadhilia, Maudy Noor (2024) DIPLOMASI KOMERSIAL INDONESIA DENGAN HUNGARIA MELALUI INDONESIAN TRADE PROMOTION CENTER BUDAPEST TAHUN 2019-2022. Undergraduate thesis, Sriwijaya University.

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Abstract

The dynamics of international trade are increasingly developing, every country tries to maintain the stability of its economy in many ways, one of which is diplomacy. Commercial diplomacy focuses on attracting buyers' attention by promoting a product so that it can expand the market as widely as possible. This research aims to determine the bilateral cooperation between Indonesia and Hungary in commercial diplomacy through the Indonesian Trade Promotion Center Budapest, which in the last four years has experienced freezing problems. The author uses qualitative methods and applies the concept of commercial diplomacy from Shirin Reuvers and Huub Ruël which consists of three indicators, namely input, throughput and output. Input is the background to commercial diplomatic activities, throughput is the process, while output is the result obtained after carrying out the entire series of commercial activities. The results of this research show that there are two elements in the input section, namely activator and shaper. The throughput section consists of three elements, namely country visits, market research and promotion. The output part consists of two elements, namely market expansion and nation branding.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Diplomasi Komersial, Hungaria, Fluktuasi, Indonesian Trade Promotion Center Budapest.
Subjects:	J Political Science > JZ International relations > JZ4850-5490 Intergovernmental organizations. IGOs
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Afifah Riskadianti
Date Deposited:	20 May 2024 02:38
Last Modified:	20 May 2024 02:38
URI:	http://repository.unsri.ac.id/id/eprint/144448

Available Versions of this Item

• DIPLOMASI KOMERSIAL INDONESIA DENGAN HUNGARIA MELALUI INDONESIAN TRADE PROMOTION CENTER BUDAPEST TAHUN 2019-2022. (deposited 20 May 2024 02:38) [Currently Displayed]
  • DIPLOMASI KOMERSIAL INDONESIA DENGAN HUNGARIA MELALUI INDONESIAN TRADE PROMOTION CENTER BUDAPEST TAHUN 2019-2022. (deposited 25 Jun 2024 02:07)

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