ANALISIS STRATEGI PEMASARAN KARET MELALUI SISTEM LELANG DALAM MENINGKATKAN PENDAPATAN PETANI KARET DI DESA LALANG SEMBAWA KECAMATAN SEMBAWA KABUPATEN BANYUASIN

ZULLAIKHA, NABILA and Sari, Dwi Wulan (2024) ANALISIS STRATEGI PEMASARAN KARET MELALUI SISTEM LELANG DALAM MENINGKATKAN PENDAPATAN PETANI KARET DI DESA LALANG SEMBAWA KECAMATAN SEMBAWA KABUPATEN BANYUASIN. Undergraduate thesis, Sriwijaya University.

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Abstract

Rubber is an important agricultural commodity in Indonesia, contributing significantly to the national economy. This research aims to investigate the rubber marketing system through auction systems, analyze the income level of farmers, and identify effective marketing strategies for rubber farmers in Indonesia. Auction systems offer price transparency and market diversification opportunities, while non-auction approaches provide price certainty but lack transparency. Understanding this dynamic is crucial for increasing farmers' income and developing sustainable rubber marketing strategies in rural areas. Independent sample tests confirm that the income difference between the two groups is statistically significant, with auctioned farmers consistently earning higher income. The rubber marketing strategy in the village includes improving rubber products and strengthening marketing agents through auction systems, aiming to enhance product quality and the prices received by farmers.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	kualitas karet, pasar lelang, sistem lelang, tengkulak
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Nabila Zullaikha
Date Deposited:	21 May 2024 06:20
Last Modified:	21 May 2024 06:20
URI:	http://repository.unsri.ac.id/id/eprint/144635

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