ANALISIS HUBUNGAN RASIO KONSENTRASI , INTENSITAS IKLAN, DAN PROFITABILITAS INDUSTRI KOSMETIK DI INDONESIA

Saftiana, Yulia (2014) ANALISIS HUBUNGAN RASIO KONSENTRASI , INTENSITAS IKLAN, DAN PROFITABILITAS INDUSTRI KOSMETIK DI INDONESIA. Jurnal Manajemen dan Bisnis Sriwijaya, 12 (4). pp. 243-258. ISSN 1412-4521

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Abstract

In this paper, we are going to analysis the stucture, conduct and performance of Indonesian cosmetics corporation registered in Bursa Efek Indonesia (BEI). Industrial Structure is measured by Concentration Ratio (CR).Industrial conduct is measured by advertising intensity. The performance of industry is measured by using the average of Return on Sales (ROS) for industry. The influence of consentration ratio (CR) to advertising intensity and to the profitability industry, and The influence of advertising intensity and to the profitabiliy industry were analyzed using descriptive analysis. The result of this study showed the influence of the concentration ratio to advertising intensity and to the profitability industry, and The influence of advertising intensity and to the profitabiliy on cosmetics industry registered in Bursa Efek Indonesia (BEI)is not signifikan

Item Type: Article
Uncontrolled Keywords: Concentration Ratio, advertising intensity, Return on Sales
Subjects: H Social Sciences > HB Economic Theory > HB1-3840 Economic theory. Demography
H Social Sciences > HD Industries. Land use. Labor > HD28-9999 Industries. Land use. Labor
Divisions: Faculty of Economics > 62201-Accounting (S1)
Depositing User: Muchtar Indana
Date Deposited: 08 Nov 2019 09:44
Last Modified: 08 Nov 2019 09:44
URI: http://repository.unsri.ac.id/id/eprint/14514

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