PENGUATAN MODAL SOSIAL DALAM MENGEMBANGKAN UMKM KOTA TERPADU MANDIRI TELANG KECAMATAN TANJUNG LAGO KABUPATEN BANYUASIN

SUHANA, SUHANA and Alfitri, Alfitri and Nugraheni, Dyah Hapsari Eko (2024) PENGUATAN MODAL SOSIAL DALAM MENGEMBANGKAN UMKM KOTA TERPADU MANDIRI TELANG KECAMATAN TANJUNG LAGO KABUPATEN BANYUASIN. Undergraduate thesis, Sriwijaya University.

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Abstract

The aim of this research is to identify “Strengthening Social Capital in Developing MSMEs in Mandiri Telang Integrated City, Tanjung Lago District, Banyuasin Regency”. This research used qualitative methods. The framework used was Social Capital. The results of this research showed that strengthening social capital can be increased through social networks, trust and applicable norms, then showed how to overcome the problem of obstacles in the context of developing MSMEs in Mandiri Telang Integrated City, Tanjung Lago District, Banyuasin Regency, as well as showed how branding, packaging and marketing greatly influence product success. The ongoing relationship between MSME actors and the parties involved such as farmers, customers, employees and the government is able to create a very good process of strengthening the social capital. Keywords: Social Capital, Network, Trust and Norms

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Modal Sosial, Jaringan (Network), Kepercayaan (Trust) dan Norma (Norms)
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Suhana Suhana
Date Deposited:	28 May 2024 03:33
Last Modified:	28 May 2024 03:33
URI:	http://repository.unsri.ac.id/id/eprint/145816

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