PENGARUH SOCIAL MEDIA MARKETING DAN INFLUENCER MARKETING DI INSTAGRAM TERHADAP PURCHASE DECISION PRODUK SERUM SKINTIFIC (STUDI PADA MASYARAKAT KOTA PALEMBANG)

PUTRI, ZASKYA AZHARA and Yunita, Dessy (2024) PENGARUH SOCIAL MEDIA MARKETING DAN INFLUENCER MARKETING DI INSTAGRAM TERHADAP PURCHASE DECISION PRODUK SERUM SKINTIFIC (STUDI PADA MASYARAKAT KOTA PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

This researchs aims to determine the influence of Social media Marketing and Influencer Marketing on Intagram towards purchasing decisions for Skintific serum products (study on Palembang City residents). The research uses primary data with quantitative method as the research method. Research sampling using purposive sampling technique with a sample size of 100 respondents. The data analysis used is descriptive analysis and multiple linear regression using SPSS. The results of the research showed that social media marketing and influencer marketing on Instagram had a significant effect both partially and simultaneously on purchasing decisions for Skintific serum products for the Palembang City resident.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	social media marketing, influencer marketing, keputusan pembelian
Subjects:	H Social Sciences > HF Commerce > HF5801-6182 Advertising
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Zaskya Azhara Putri
Date Deposited:	03 Jul 2024 08:15
Last Modified:	03 Jul 2024 08:15
URI:	http://repository.unsri.ac.id/id/eprint/148995

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