ANALISIS KUALITAS RELASI ANTARA UMKM LAVAOLOGY CAKE AND BAKERY PALEMBANG DENGAN PELANGGAN BERDASARKAN KONSEP ORGANIZATION-PUBLIC RELATIONSHIP

ALIFAH, TAZKIYAH and Thamrin, M. Husni and Yogsunandar, Harry (2024) ANALISIS KUALITAS RELASI ANTARA UMKM LAVAOLOGY CAKE AND BAKERY PALEMBANG DENGAN PELANGGAN BERDASARKAN KONSEP ORGANIZATION-PUBLIC RELATIONSHIP. Undergraduate thesis, Sriwijaya University.

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Abstract

Organization-public relations is a theory used to evaluate the quality of relationships between, UMKM Lavaology cake and customers. UMKM Lavaology cake is a medium-sized business in the field of food processing in the city of Palembang that has implemented the values of public relations. This study aims to determine how the quality of the relationship established between UMKM Lavaology Cake and customers is based on outcomes rather than the Organization-Public Relationship theory. Data were obtained from the results of filling out questionnaires with Likert scale using quantitative research methods. This study uses the Organization-Public Relationship theory which has four variable dimensions, namely control mutuality, trust, satisfaction, and commitment. The results showed that there are two variables that must be the concern of Lavaology Cake namely, trust and commitment variables. The level of trust and commitment among customers is different. Lavaology cake needs determine the strategy that must be done to overcome this and can ignore variables that are less dominant or need attention. Keywords: Relationship Quality, UMKM Lavaology Cake, Customers, Organization-Public Relationship.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kualitas Relasi, UMKM Lavaology Cake, Pelanggan, Organization-Public Relationship
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Tazkiyah Alifah
Date Deposited:	10 Jul 2024 05:50
Last Modified:	10 Jul 2024 05:50
URI:	http://repository.unsri.ac.id/id/eprint/150155

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