RESILIENSI EKONOMI UMKM DALAM MEDIA SOSIAL TIKTOK DI SOCIAL BREAD

SINAGA, KEZIA MONIKA and Yulasteriyani, Yulasteriyani (2024) RESILIENSI EKONOMI UMKM DALAM MEDIA SOSIAL TIKTOK DI SOCIAL BREAD. Undergraduate thesis, Sriwijaya University.

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Abstract

This research discusses economic resilience in small and medium-sized enterprises (SMEs) within Social Bread, highlighting the limitations SMEs face in their operational scope. The initiative undertaken is to join Social Bread. The purpose of this research is to identify the economic resilience of SMEs in Social Bread in facing the challenges of the digitalization era. The research method used is descriptive qualitative. Data collection was obtained through observation, indepth interviews, and documentation. The results of this research show that SMEs have resilience in terms of human resources, experience, and competitive ability. The effort made was to decide to collaborate with Social Bread, thus resolving the issues found in SMEs through this cooperation. The facilities provided by Social Bread are highly beneficial for economic sustainability in the digitalization era.The conclusion of this research is that Social Bread enhances the economic resilience of SMEs on TikTok through three main aspects: human resources, experience, and competitive ability. The solutions offered by Social Bread help SMEs overcome these limitations and develop sustainable digital strategies. Overall, this research emphasizes the importance of adaptation and innovation in digital marketing strategies for SMEs. Support from Social Bread enables SMEs to leverage the potential of social media, especially TikTok.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Resiliensi Ekonomi, UMKM, Social Bread, TikTok
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions > HC10-1085 Economic history and conditions H Social Sciences > HM Sociology > HM(1)-1281 Sociology H Social Sciences > HM Sociology > HM1041-1101 Social perception. Social cognition Including perception of the self and others, prejudices, stereotype H Social Sciences > HM Sociology > HM711-806 Groups and organizations H Social Sciences > HM Sociology > HM756-781 Community
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Kezia Monika Sinaga
Date Deposited:	22 Jul 2024 06:18
Last Modified:	22 Jul 2024 06:18
URI:	http://repository.unsri.ac.id/id/eprint/151851

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