PENGARUH KUALITAS PELAYANAN, PROMOSI DAN HARGA PRABAYAR TERHADAP KEPUTUSAN PELANGGAN PADA PT PLN (PERSERO) PALEMBANG

HAFIZ, HAFIZ and Marlina, Widiyanti and Aslamia, Rosa (2024) PENGARUH KUALITAS PELAYANAN, PROMOSI DAN HARGA PRABAYAR TERHADAP KEPUTUSAN PELANGGAN PADA PT PLN (PERSERO) PALEMBANG. Masters thesis, Sriwijaya University.

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Abstract

The Study aims to determine the influence of service quality . promotions and prepaid prices on customer decision at PT PLN (Persero) Palembang. The population in this study is all customers at PT PLN (Persero), Both prepaid electricity customers in 2023 in palembang city. The sample Conducted in study was 100 respondents, namely by proposive sampling method. The result of multiple linier regression analysis show that service quality,it is expected that PT PLN (Persero) Palembang will always make improvement in term of services provided. As a monopolist, PT PLN (Persero) needs to provide good service for it customers. By being responsive in the process and responding to complaints as well as criticism and suggestions given by consumers. Promotion, it is expected to do promotions wit promo prices that are not only done on certain dates. In addition, when doing promotions to be informed through print and electronic media. Price, it is expected to be adjusted prices for increasing electric power

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Kualitas Pelayanan, Promosi, Harga, Keputusan Pelanggan
Subjects:	H Social Sciences > HB Economic Theory > HB238-251 Competition. Production. Wealth
Divisions:	01-Faculty of Economics > 61101-Management Business and Administration (S2)
Depositing User:	Hafiz Hafiz
Date Deposited:	05 Aug 2024 02:43
Last Modified:	05 Aug 2024 02:43
URI:	http://repository.unsri.ac.id/id/eprint/152661

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