Pengemasan dan Penamaan Merek Dagang Produk Usaha Rumah Tangga Di Desa Tanjung Pering Kabupaten Ogan Ilir

Malini, Henny (2024) Pengemasan dan Penamaan Merek Dagang Produk Usaha Rumah Tangga Di Desa Tanjung Pering Kabupaten Ogan Ilir. Jurnal Wiyata Madani, 1 (1). pp. 1-10. ISSN 2442-5931

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Abstract

Packaging and marketing of kemplang cracker home industry products in Tanjung Pering Village is still carried out conventionally. This business is carried out by women who are dominated by housewives, as an effort to increase family income while utilizing available river fish raw material resources, and is carried out with limited capabilities, as well as in marketing activities. This service activity is carried out in the form of training and mentoring. This business actor sells his products around the nearest villages and sub-districts by selling directly at the market or setting up stalls on the side of the road with minimal packaging, so his market share is still very limited. Not yet using attractive packaging and no branding. This activity is very beneficial for the target audience, because it can introduce this product to the wider community and expand the marketing network. The target audience really needs assistance from various parties to develop local products from Tanjung Pering Village, North Indralaya District, Ogan Ilir Regency.

Item Type:	Article
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Henny Malini
Date Deposited:	25 Jul 2024 06:58
Last Modified:	25 Jul 2024 06:58
URI:	http://repository.unsri.ac.id/id/eprint/152841

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