PENGARUH HARGA, LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENUMPANG PADA PT.TITISAN SANG PANGERAN (TISPA)

ARYANTY, YESIE and Rosa, Aslamia and Wahab, Zakaria (2024) PENGARUH HARGA, LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENUMPANG PADA PT.TITISAN SANG PANGERAN (TISPA). Masters thesis, Sriwijaya University.

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Abstract

This study was conducted to determine the effect of price, location and service quality on passenger satisfaction at PT Titisan Sang Pangeran (Tispa). The population in this study were passengers at PT Titisan Sang Pangeran who used services during the period 2023. The sample taken in this study were 300 passengers at PT Titisan Sang Pangeran who used services during the 2023 period using purposive sampling method. The results of multiple linear regression analysis show that price, location and service quality have a positive and significant effect on passenger satisfaction. Price, it is hoped that PT Titisan Sang Pangeran will be able to evaluate pricing with the quality of service, facilities and prices set by similar competitors. Location, it is expected to add a name sign from the street corner. Service quality, it is hoped that an evaluation will be carried out regarding what are the obstacles in service officers responding to consumers either by telephone or WhatsApp. Keyword: Price, Location, Service Quality and Passenger Satisfaction

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Harga, Lokasi, Kualitas Pelayanan dan Kepuasan Penumpang
Subjects:	H Social Sciences > HB Economic Theory > HB221-236 Price H Social Sciences > HD Industries. Land use. Labor > HD58 Location of industry
Divisions:	01-Faculty of Economics > 61101-Management Business and Administration (S2)
Depositing User:	Yesie Aryanty
Date Deposited:	31 Jul 2024 01:56
Last Modified:	31 Jul 2024 01:56
URI:	http://repository.unsri.ac.id/id/eprint/152953

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