KOMUNIKASI PERSUASIF BANK INDONESIA SUMSEL DALAM SOSIALISASI PROGRAM CINTA BANGGA PAHAM RUPIAH PADA ANGGOTA KOMUNITAS GENBI UNIVERSITAS SRIWIJAYA ANGKATAN 2023

FAUZAN, FAHMI and Thamrin, M.Husni and Jaya, Eko Pebryan (2024) KOMUNIKASI PERSUASIF BANK INDONESIA SUMSEL DALAM SOSIALISASI PROGRAM CINTA BANGGA PAHAM RUPIAH PADA ANGGOTA KOMUNITAS GENBI UNIVERSITAS SRIWIJAYA ANGKATAN 2023. Undergraduate thesis, Sriwijaya University.

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Abstract

The Cinta, Bangga, Paham Rupiah, Program is one of the initiatives currently being implemented by Bank Indonesia of South Sumatra. This program aims to raise public awareness about the importance of preserving and maintaining the Indonesian Rupiah. The program involves members of the Genbi Unsri (Sriwijaya University) community as an extension of Bank Indonesia. A deeper understanding and strong willingness from community members are necessary to execute this program effectively. Therefore, Bank Indonesia's persuasive communication becomes crucial in supporting the program's success. This research discusses how Bank Indonesia employs persuasive communication to engage Genbi community members, ensuring their understanding and willingness to participate in the program and actively help disseminate it to the wider public. The study uses a descriptive qualitative research method, involving data collection techniques such as in-depth interviews, observation, and documentation studies, applying Robert Cialdini's theory of persuasive communication. The results show that Bank Indonesia of South Sumatra has conducted program socialization by implementing the six principles of communication proposed by Robert Cialdini: Reciprocity, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. Keywords: Bank Indonesia, Cinta, Bangga, Paham Rupiah Program, Genbi Community of Sriwijaya University"

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Bank Indonesia, Program Cinta, Bangga, Paham, Rupiah, Komunitas Genbi Universitas Sriwijaya
Subjects:	H Social Sciences > HT Communities. Classes. Races > HT51-1595 Communities. Classes. Races P Language and Literature > P Philology. Linguistics > P94.7 Interpersonal communication
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Fahmi Fauzan
Date Deposited:	24 Jul 2024 03:25
Last Modified:	24 Jul 2024 03:25
URI:	http://repository.unsri.ac.id/id/eprint/153075

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