ANALISIS KRITIS DALAM UPAYA MEWUJUDKAN KESETARAAN GENDER OLEH AJANG MISS UNIVERSE KEPADA KONTESTAN MARRIED WOMAN DAN TRANSGENDER

ALFAJRIANSYAH, MUHAMMAD and Tamsyah, Indra (2024) ANALISIS KRITIS DALAM UPAYA MEWUJUDKAN KESETARAAN GENDER OLEH AJANG MISS UNIVERSE KEPADA KONTESTAN MARRIED WOMAN DAN TRANSGENDER. Undergraduate thesis, Sriwijaya University.

	Text RAMA_84201_07041182025012.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
	Text RAMA_84201_07041182025012_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (6MB) | Request a copy
	Text RAMA_84201_07041182025012_0025058808_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (926kB)
	Text RAMA_84201_07041182025012_0025058808_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (179kB) | Request a copy
	Text RAMA_84201_07041182025012_0025058808_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (155kB) | Request a copy
	Text RAMA_84201_07041182025012_0025058808_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (954kB) | Request a copy
	Text RAMA_84201_07041182025012_0025058808_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (346kB) | Request a copy
	Text RAMA_84201_07041182025012_0025058808_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (156kB) | Request a copy
	Text RAMA_84201_07041182025012_0025058808_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (252kB) | Request a copy
	Text RAMA_84201_07041182025012_0025058808_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (944kB) | Request a copy

Abstract

The phenomenon of the Miss Universe pageant has sparked confrontation from many parties opposing the policy system regarding the requirements for contestants allowed to compete, such as the determination of participants height, age limits, and the new regulations permitting married women and transgender contestants to compete in 2023, including contestants from Colombia, Guatemala, the Netherlands, and Portugal. These new regulations were implemented by the Miss Universe Organization under JKN GLOBAL GROUP, led by CEO Anne Jakrajutatip, who is identified as transgender woman, as an effort to support gender equality and move towards inclusivity. This study aims to provide a critical analysis of the Miss Universe pageant's efforts to achieve gender equality for married women and transgender contestants. This study utilizes John Fiske's concept of Pop Culture to view Miss Universe's efforts to achieve gender equality as part of a popular culture product that features married women and transgender contestants. The research method used is a qualitative approach with data collection techniques including literature review and library research. The research results are presented through dimensions of the pop culture concept, namely the structural aspect, the meaning aspect, the sexualization aspect, and the media aspect. In the structural aspect, Miss Universe as a show will actually produce new values about inclusive policies introduced in a beauty contest and change the existing norms within it. In the meaning aspect, there are three main points: first, Miss Universe aims to change the definition and beauty standards regarding marriage, women with families, and having children; second, Miss Universe wants to change perceptions about gender identity, and third, as part of a marketing strategy that uses contestants as commodity objects. Meanwhile, in the sexual aspect, this contest presents contestants as products to be showcased, and there are exploitative actions that degrade the value of women. The last aspect, media, involves the presence of Married Women and Transgender contestants in Miss Universe as an attempt to demonstrate gender equality; however, the actions taken do not show effectiveness but rather serve as mere business fulfillment efforts.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Analisis Kritis, Miss Universe, Kesetaraan Gender, Perempuan Menikah,
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform > HN1-995 Social history and conditions. Social problems. Social reform J Political Science > JZ International relations
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Muhammad Alfajriansyah
Date Deposited:	24 Jul 2024 03:34
Last Modified:	24 Jul 2024 03:34
URI:	http://repository.unsri.ac.id/id/eprint/153080

Actions (login required)

View Item