PERAN HUMAS DALAM MEMPERTAHANKAN CITRA MADRASAH ALIYAH NEGERI 3 PALEMBANG

FITRIANI, AFIFAH NUR and Mahriani, Retna and Meilinda, Nurly (2019) PERAN HUMAS DALAM MEMPERTAHANKAN CITRA MADRASAH ALIYAH NEGERI 3 PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini berjudul Peran Humas Dalam Mempertahankan Citra Madrasah Aliyah Negeri 3 Palembang, penelitian ini menggunakan metode deskriptif kualitatif dengan tujuan untuk menggambarkan kondisi, situasi serta fakta yang ada dilapangan mengenai peran Humas. Metode pengumpulan data yang digunakan ialah wawancara mendalam, observasi serta studi dokumentasi. Tujuan penelitian ini untuk mengetahui peran humas dalam mempertahankan citra Madrasah Aliyah Negeri 3 Palembang. Peran Humas sebagai komunikator diwujudkan melalui beberapa kegiatan yang dilaksanakan untuk internal yaitu rapat formal, upacara bendera, matrikulasi, sedangkan untuk eksternal rapat komite dengan Wali murid, Madrasah Aliyah Negeri 3 Expo, dan penerimaan peserta didik baru. Peran Humas sebagai pembina hubungan dengan guru, siswa, stake holder, media massa, serta masyarakat sekitar sekolah. Peran Humas sebagai pendukung manajemen ialah menerbitkan Majalah MANTAP 3, dan peran Humas sebagai menciptakan citra, mempromosikan sekolah melalui media massa, media cetak dan media sosial dengan memberikan informasi yang positif.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Peran Humas, Citra, Madrasah Aliyah Negeri
Subjects: P Language and Literature > P Philology. Linguistics > P94.7 Interpersonal communication
P Language and Literature > P Philology. Linguistics > P95-95.6 Oral communication. Speech
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Users 2962 not found.
Date Deposited: 08 Nov 2019 04:28
Last Modified: 08 Nov 2019 04:28
URI: http://repository.unsri.ac.id/id/eprint/15481

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