REPRESENTASI FEMININE BOY PADA KONTEN KREATOR (ANALISIS SEMIOTIKA PADA KONTEN KREATOR YOGA ARIZONA DI INSTAGRAM)

AYU, NIKEN and Nadjib, H. Abdul and Bafadhal, Oemar Madri (2024) REPRESENTASI FEMININE BOY PADA KONTEN KREATOR (ANALISIS SEMIOTIKA PADA KONTEN KREATOR YOGA ARIZONA DI INSTAGRAM). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to analyze and understand the representation of Feminine Boy in the content created by Yoga Arizona on Instagram. Seven pieces of content that depict the gender expression of Feminine Boy as represented by Yoga Arizona are examined. This research uses a descriptive qualutative method, with data collected from documentation studies and interviews. The author employs Charles Sanders Peirce's semiotics theory, dividing the analysis into three levels of trichotomy and classifying it into nine subtypes of signs. The research findings indicate that the representation of Feminine Boy by Yoga Arizona is evident in the overall change in appearance. including the use of dresses, kaftans, and women's accessories such as wigs. necklaces, headbands, and earrings. This strategy is employed to gain societal acceptance as part of the marketing of promoted products. Consequently, the conveyed meaning can create a positive perception among its audience, particularly women. Keywords: Representation, Feminine Boy, Content Creator, Instagram.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Representasi, Feminisme Boy, Konten Kreator, Instagram
Subjects: H Social Sciences > H Social Sciences (General)
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Niken Ayu
Date Deposited: 26 Aug 2024 08:12
Last Modified: 26 Aug 2024 08:12
URI: http://repository.unsri.ac.id/id/eprint/156149

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