PRATIWI, KHAIRUNISYA and Mavilinda, Hera Febria (2024) PENGARUH E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN TIKET KERETA API MELALUI APLIKASI ACCESS BY KAI DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.
Text
RAMA_61201_01011282025052.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy |
|
Text
RAMA_61201_01011282025052_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (9MB) | Request a copy |
|
Text
RAMA_61201_01011282025052_0028028808_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB) |
|
Text
RAMA_61201_01011282025052_0028028808_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (366kB) | Request a copy |
|
Text
RAMA_61201_01011282025052_0028028808_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (257kB) | Request a copy |
|
Text
RAMA_61201_01011282025052_0028028808_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (588kB) | Request a copy |
|
Text
RAMA_61201_01011282025052_0028028808_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (47kB) | Request a copy |
|
Text
RAMA_61201_01011282025052_0028028808_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (183kB) | Request a copy |
|
Text
RAMA_61201_01011282025052_0028028808_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (995kB) | Request a copy |
Abstract
This research aims to determine how e-service quality affects the purchasing decisions of train tickets through the Access By KAI application in the city of Palembang. This research uses a quantitative method with data collection techniques through the distribution of online questionnaires using Google Forms. The data obtained was processed using SPSS version 29. The data analysis method used in this research is multiple linear regression analysis. The respondents in this study consisted of 100 members of the community in Palembang City aged over 17 years who have used the Access by KAI application in the last six months. The results of this study indicate that the quality of electronic services, both partially and simultaneously, has an impact on the decision to purchase train tickets through the Access by KAI application in the city of Palembang.
Item Type: | Thesis (Undergraduate) |
---|---|
Uncontrolled Keywords: | E-service Quality, Keputusan Pembelian |
Subjects: | H Social Sciences > HF Commerce > HF5469.7-5481 Markets. Fairs |
Divisions: | 01-Faculty of Economics > 61201-Management (S1) |
Depositing User: | Khairunisya Pratiwi |
Date Deposited: | 13 Sep 2024 01:49 |
Last Modified: | 13 Sep 2024 01:49 |
URI: | http://repository.unsri.ac.id/id/eprint/157191 |
Actions (login required)
View Item |