PEMASARAN RIMPI PISANG SALE IBU SUM NACIK MELALUI FACEBOOK DI DESA UJAN MAS BARU KABUPATEN MUARA ENIM

PRATIWI, INTAN and Nugraheni, Dyah Hapsari Eko (2024) PEMASARAN RIMPI PISANG SALE IBU SUM NACIK MELALUI FACEBOOK DI DESA UJAN MAS BARU KABUPATEN MUARA ENIM. Undergraduate thesis, Sriwijaya University.

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Abstract

The problem raised in this research aims to find out how Ibu Sum Nacik's Rimpi Pisang Sale is marketed via Facebook in Ujan Mas Baru Village, Muara Enim Regency. The research method used is descriptive qualitative with a case study research strategy. This research uses social action theory according to Max Waber. Research data was obtained from 4 main informants and 6 supporting informants using observation, interview and documentation techniques. The results of this research are that there is a combination of conventional and modern marketing in Ibu Sum Nacik's Rimpi Pisang Sale Marketing via Facebook in Ujan Mas Baru Village, Muara Enim Regency. Keyword: Marketing, Rimpi Banana Sale, Facebook

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Pemasaran, Rimpi Pisang Sale, Facebook
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Intan Pratiwi
Date Deposited:	18 Sep 2024 02:59
Last Modified:	18 Sep 2024 02:59
URI:	http://repository.unsri.ac.id/id/eprint/157440

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