KOMUNIKASI PERSUASIF KANTOR PELAYANAN PAJAK DALAM MENINGKATKAN KEPATUHAN WAJIB BAYAR PAJAK DI SAMSAT OGAN ILIR

NOVRIANSYAH, MUHAMMAD ASMUNI and Nadjib, H. Abdul and Saraswati, Erlisa (2024) KOMUNIKASI PERSUASIF KANTOR PELAYANAN PAJAK DALAM MENINGKATKAN KEPATUHAN WAJIB BAYAR PAJAK DI SAMSAT OGAN ILIR. Undergraduate thesis, Sriwijaya University.

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Abstract

Taxpayers become a necessity done by the community. Efforts to increase taxpayer payments are made by the tax service office in Samsat Ogan Ilir, so that of course it is not separated from the persuasive communication carried out. Through qualitative methods, this research aims to see the persuasive communication strategy that carried out by Samsat Ogan Ilir in increasing taxpayer payment. This study uses the persuasive communication theory by David G Myers (2012:309). Data collection techniques in this study were carried out through in-depth interviews, observations, and documentation studies. The result of this research is that the implementation of persuasive communication tax service office in increasing taxpayers in Samsat Ogan Ilir can be said to be optimal, this is seen based on several dimensions that are stated to have a considerable role and the dimensions of message delivery have not been applied to the maximum. Keywords: Taxpayer, Service, Persuasive Communication

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Wajib Pajak, Pelayanan, Komunikasi Persuasif
Subjects: H Social Sciences > H Social Sciences (General)
P Language and Literature > PN Literature (General) > PN4699-5650 Journalism. The periodical press, etc.
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Muhammad Asmuni Novriansyah
Date Deposited: 23 Sep 2024 02:34
Last Modified: 23 Sep 2024 02:34
URI: http://repository.unsri.ac.id/id/eprint/157726

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