POLA JARINGAN SOSIAL TENGKULAK DALAM PEMASARAN BERAS DI KECAMATAN BELITANG MULYA KABUPATEN OGAN KOMERING ULU TIMUR

PURWANTI, YULI and Yunindyawati, Yunindyawati (2024) POLA JARINGAN SOSIAL TENGKULAK DALAM PEMASARAN BERAS DI KECAMATAN BELITANG MULYA KABUPATEN OGAN KOMERING ULU TIMUR. Undergraduate thesis, Sriwijaya University.

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Abstract

The aim of this research is to determine the pattern of social networks and involvement of middlemen in rice marketing in Belitang Mulya District, East Ogan Komering Ulu Timur. The research method used in this research is a qualitative research method using a descriptive approach. The results of the meeting were obtained through primary data in the form of observations, in-depth interviews and documentation. This research uses Damsar's (2009) theory which explains social network patterns which have three levels, namely, micro network patterns, meso network patterns and macro network patterns. The research results show that the micro network pattern is a network between farmers and middlemen and factory owners and middlemen; the meso network pattern, namely the marketing network of middlemen and consumers and nearby consumers, and the macro network pattern, namely the marketing network of middlemen and consumers outside the region. The involvement of middlemen in rice marketing, namely middlemen as collectors, middlemen as connectors, middlemen as buyers, middlemen as marketers and middlemen as owners. capital or creditors. Keywords: Social Network Patterns, Marketing, Middlemen

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Pola Jaringan Sosial, Pemasaran, Tengkulak
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Yuli Purwanti
Date Deposited:	24 Sep 2024 02:40
Last Modified:	24 Sep 2024 02:40
URI:	http://repository.unsri.ac.id/id/eprint/157959

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