PERAN HUMAS PT INDOFOOD CONSUMER BRANDED PRODUCT (CBP) SUKSES MAKMUR DALAM MENGELOLA OPINI PUBLIK TERHADAP PRODUK INDOMIE

RAMADHAN, EMILDI and Murti, Krisna (2024) PERAN HUMAS PT INDOFOOD CONSUMER BRANDED PRODUCT (CBP) SUKSES MAKMUR DALAM MENGELOLA OPINI PUBLIK TERHADAP PRODUK INDOMIE. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the role of Public Relations of PT Indofood Sukses Makmur Tbk in managing public opinion. The problem in this study is how public relations of PT Indofood Sukses Makmur Tbk plays a role in managing public opinion as an effort to maintain the company’s image. The research method used is a qualitative descriptive method and non-participant observation. The results of this study are in maintaining the company’s image, public relations of PT Indofood Sukses Makmur Tbk has implemented a strategy by optimizing the role of public relations dealing with public opinion. Public relations of PT Indofood Sukses Makmur Tbk always strives to foster good relations with the public and increase public trust by sharing information through interesting and creative content to maintain the company’s image. Keywords: Public Relations, Role of Public Relations, Public Opinion

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Humas, Peran Humas, Opini Publik
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Emildi Ramadhan
Date Deposited:	25 Sep 2024 02:49
Last Modified:	25 Sep 2024 02:49
URI:	http://repository.unsri.ac.id/id/eprint/158008

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