PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, DAN PERSEPSI KEAMANAN TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN QRIS DI KOTA PALEMBANG

KURNAEDY, DIAN and Iisnawati, Iisnawati (2024) PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, DAN PERSEPSI KEAMANAN TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN QRIS DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this research is to see the influence of perceived benefits, Perceived Ease of Use, and perceived security on consumer decisions to use QRIS in Palembang City. This research is quantitative research. The population data in this study are people in Palembang City who use QRIS. The sample for this research was 100 respondents using the purposive sampling method. The research analysis method uses multiple linear regression analysis with SPSS. The results of research show that the variables Perception of Benefit, Perceived Ease of Use, and Perception of Security have a significant partial and simultaneous effect on Consumer Decisions.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Persepsi manfaat, Persepsi Kemudahan, Persepsi Keamanan, Keputusan Konsumen.
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce H Social Sciences > HF Commerce > HF5001-6182 Business H Social Sciences > HF Commerce > HF5469.7-5481 Markets. Fairs
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Dian Kurnaedy
Date Deposited:	06 Nov 2024 06:44
Last Modified:	06 Nov 2024 06:44
URI:	http://repository.unsri.ac.id/id/eprint/159089

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