ANALISIS KELAYAKAN FINANSIAL DAN STRATEGI PEMASARAN INDUSTRI MIE BASAH “STUDI KASUS PADA PD MIE AYAM BERKAH PALEMBANG”

SITINJAK, RESTU S. and Asmani, Najib and Wati, Thirta (2016) ANALISIS KELAYAKAN FINANSIAL DAN STRATEGI PEMASARAN INDUSTRI MIE BASAH “STUDI KASUS PADA PD MIE AYAM BERKAH PALEMBANG”. Undergraduate thesis, Sriwijaya University.

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Abstract

The purposes of this research are to : 1) calculate the total cost and profit of wet noodles industry, 2) analyze the financial feasibility of wet noodles industry, 3) analyze the most sensitive changing factor that influenced the feasibility of wet noodles industry, 4) describe and design the marketing strategies of wet noodles industry. The research was conducted in PD Mie Ayam Berkah Palembang in October 2015 by using the case study method. PD Mie Ayam Berkah Palembang is one of the industrial manufacture of wet noodles in Palembang. Data consisted of primary and secondary data. The result of the research shows that the total cost in developing a wet noodles industry is Rp 20.227.512.229,60 and it’s profit is Rp 3.715.496.919,73. The NPV value of this feasibility analysis is Rp 684.697.354,90, IRR 40,6% and the Gross B/C is 1,09. These results show that wet noodles industry is feasible. The most sensitive changing factor in affecting the feasibility of wet noodles industry is the increasing of raw material cost about 5,64% and the decrease of revenue about 5,54%. The marketing strategies that conducted by the industry are: produced three types of noodles (regular, super, special) with different price, noodles are sold directly to the meatball seller, noodle stalls and canteens, and promoted the noodles using banners, brochures and the internet. SWOT analysis shows that the company has the power to overcome weaknesses and external threats and able to take the advantage of the opportunities in the market that is still large enough for this product.

Item Type:	Thesis (Undergraduate)
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	12 Nov 2019 07:23
Last Modified:	12 Nov 2019 07:23
URI:	http://repository.unsri.ac.id/id/eprint/15949

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