ANALISIS PERBANDINGAN SISTEM PEMASARAN PRODUK PERTANIAN PETANI YANG IKUT KEGIATAN PASAR TANI DAN PETANI YANG TIDAK IKUT KEGIATAN PASAR TANI DI KOTA PALEMBANG

NOVITA, SERLI and Zahri, Imron and Abuasir, Sarnubi (2013) ANALISIS PERBANDINGAN SISTEM PEMASARAN PRODUK PERTANIAN PETANI YANG IKUT KEGIATAN PASAR TANI DAN PETANI YANG TIDAK IKUT KEGIATAN PASAR TANI DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The purposes of this research were to determine the reason of farmers to participated and did not participate the farmers market, to compare the efficiency of the marketing activities of farmers who participated and di not participate the farmers market, to measuring the difference in the income level of farmers who participated and did not participate the farmers market in the city Palembang. The research was conducted in the city of Palembang from February to April 2013. The method used in this research was a survey method in which the methods just take a sample of the population because the sample taken was representative of the population deemed necessary. The sampling method used was a disproportionate stratified random sampling by taking as many as 15 samples of farmers who participated in the farmers market and 15 samples of farmers who did not participate the farmers market activities. The data collected in this research consist of primary data and secondary data. Primary data include direct interviews of the sample farmers using a questionnaire that has been prepared, while the secondary data obtained from the relevant authorities. Data obtained from the field further processed statistically and descriptively. The reasons of farmers did not participate to the farmers market because they did not aware of any farmers market, know about the farmers market but did not interest in joining, and know the farmers market and never offered to join but now there is no chance to join. The reasons of farmers kept in apart in the activities of farmers market because they could had a great benefit and the activities carried out just two days a week and they could take apart in the exhibition of agricultural activities locally and nationally. The marketing channels which did not distribute the agricultural products to the farmers market such as producers - traders - large retailers - small retailers - consumers. While for the marketing channels which distributed the agricultural products to farmers markets are from manufacturers directly to consumers. For the efficiency of marketing, both marketing channels are equally efficient because there is no value in exceed of 33 percent. The comparisons of farmers income who participated and did not participate in farmers market using the Mann-Whitney test of two independent samples, the results of the signifikansi probability value of 0.221 (probability > 0.05) then the decision is received Ho where it means the income of farmers who participated and did not participate in the farmers market per month wer not significantly different.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Produk pertanian, petani, pasar tani
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Ichlasyah Aisyah
Date Deposited:	07 Jan 2025 08:19
Last Modified:	07 Jan 2025 08:19
URI:	http://repository.unsri.ac.id/id/eprint/162788

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