STRATEGI JEPANG DALAM MENGEMBANGKAN INDUSTRI KOSMETIK DI PASAR GLOBAL (STUDI KASUS:PERUSAHAAN HOYU INDONESIA)

HAFIZHA, GHINA FITRI and Aisyah, Sari Mutiara (2025) STRATEGI JEPANG DALAM MENGEMBANGKAN INDUSTRI KOSMETIK DI PASAR GLOBAL (STUDI KASUS:PERUSAHAAN HOYU INDONESIA). Undergraduate thesis, Sriwijaya University.

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Abstract

The development of the times has had a big influence in various fields, one of which is the cosmetics industry. The cosmetics industry is an industry that sells products that can be used to improve beauty, change one's style, and clean oneself. Many countries are starting to position themselves in the global industry, one of which is Japan. This research aims to determine Japan's strategy in developing the cosmetics industry in the global market using the case study of the Indonesian Hoyu company. The theory used in this research is the theory of competitive advantage put forward by Michael Porter in 1958. The method used in this research is a descriptive qualitative method. The data in this research was obtained by studying literature through journals and websites as well as conducting interviews with the Export & Import Supervisor of the Hoyu Indonesia Company. The research results show that there are several strategies used by the Hoyu Indonesia company to market and develop its products starting from determining economies of scale, having proprietary technology, preferential access to raw materials, making products from natural, halal and BPOM certified basic ingredients, disseminating company information and products through Hoyu's official website and Instagram, providing giveaways, providing product type variants, and even building branch offices in other countries called Multinational Corporations (MNC).

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Industri Kosmetik Global, Hoyu Indonesia
Subjects:	H Social Sciences > HB Economic Theory > HB238-251 Competition. Production. Wealth
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Ghina Fitri Hafizha
Date Deposited:	14 Jan 2025 01:58
Last Modified:	14 Jan 2025 01:58
URI:	http://repository.unsri.ac.id/id/eprint/164536

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