PENGARUH TAYANGAN "CLASH OF CHAMPIONS" TERHADAP PERSEPSI SISWA SMA DI KOTA PALEMBANG TENTANG PENTINGNYA PENDIDIKAN TINGGI BERDASARKAN ASPEK DEMOGRAFI

TAMBUNAN, INES SHINTA MARITO and Thamrin, M. Husni and Astuti, Misni (2024) PENGARUH TAYANGAN "CLASH OF CHAMPIONS" TERHADAP PERSEPSI SISWA SMA DI KOTA PALEMBANG TENTANG PENTINGNYA PENDIDIKAN TINGGI BERDASARKAN ASPEK DEMOGRAFI. Undergraduate thesis, Sriwijaya University.

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Abstract

Social media has now become an integral part of daily life, including in the field of education. In this study, Clash of Champions holds potential to promote a positive perspective on the importance of higher education among its viewers, particularly high school students who are at a crucial stage for making educational decisions. This research employs George Gerbner's Cultivation Theory, which examines how long-term exposure to television content, particularly content related to violence, stereotypes, and cultural values, can shape viewers' perceptions of the real world. The study uses a descriptive quantitative analysis method, involving 100 respondents, with data collected through Google Forms. Based on the research findings, it was revealed that there is a positive relationship, with 28% of the variation in high school students' perceptions in Palembang regarding the importance of higher education being explained by the influence of Clash of Champions.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Media sosial, tayangan edukatif, Clash of Champioms, Teori Kultivasi, persepsi pendidikan tinggi.
Subjects:	P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Ines Shinta Marito Tambunan
Date Deposited:	19 Jan 2025 14:51
Last Modified:	19 Jan 2025 14:51
URI:	http://repository.unsri.ac.id/id/eprint/165519

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