SKENA FASHION SEBAGAI ALAT KOMUNIKASI NONVERBAL DALAM MENUNJUKKAN IDENTITAS DIRI (KAJIAN FENOMENOLOGIS PADA KOMUNITAS DI COFFESHOP MORNING EGO)

OKTRIANDY, M. DIMAS RIZKY and Pratiwi, Miftha and Ilham, Muhammad Hidayatul (2025) SKENA FASHION SEBAGAI ALAT KOMUNIKASI NONVERBAL DALAM MENUNJUKKAN IDENTITAS DIRI (KAJIAN FENOMENOLOGIS PADA KOMUNITAS DI COFFESHOP MORNING EGO). Undergraduate thesis, Sriwijaya University.

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Abstract

What hings does fashion reveal about the self-identity of the Skena community? And what types of communication does the Skena represent through fashion as personal branding or identity? If the identity of the Skena is ambiguous by some people who claim to be Skena activists, then what is the difference in self- identitly between the fashion Skena and other fashion trends? In qualitative research with phenomenological studies, researchers try to introduce the fashion Skena as a norverbal communication tool in showing commuity self-identity at Morning Ego coffeshop. The results showed that interactionally in the Skena community at Morning Ego coffeshop has increased because the activities carried out are not only in the round of clothing, but they also carry out individ ual and group activities that introduce the Skena to the wider community which is visualized through the body and defines tself as a free person “freedom f expression”.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Fashion, Skena, Komunikasi Nonverbal, Identitas Diri.
Subjects:	P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media P Language and Literature > P Philology. Linguistics > P99.5-99.6 Nonverbal communication
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	M. Dimas Rizky Oktriandy
Date Deposited:	20 Jan 2025 08:39
Last Modified:	20 Jan 2025 08:39
URI:	http://repository.unsri.ac.id/id/eprint/165788

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