POLITICAL BRANDING ANGGOTA LEGISLATIF PARTAI PAN UYA KUYA DALAM PEMILIHAN LEGISLATIF TAHUN 2024

NABILA, NADIA and Pratiwi, Miftha (2024) POLITICAL BRANDING ANGGOTA LEGISLATIF PARTAI PAN UYA KUYA DALAM PEMILIHAN LEGISLATIF TAHUN 2024. Undergraduate thesis, Sriwijaya University.

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Abstract

This research departs from the phenomenon found in the 2024 election, the involvement of celebrities in the 2024 election is a phenomenon that attracts public attention. Building a strong identity as a political actor is important for a celebrity who is involved in politics and political branding is the most appropriate strategy to build a strong identity and image as a political actor. This study wants to observe the application of political branding of one of the legislative members Uya Kuya through social media. This study uses a descriptive qualitative method and uses content analysis techniques to observe the application of political branding of political actors through Instagram. There are 151 uploads that are part of the political branding theory dimension and were shared by Uya Kuya through Instagram social media during the general election campaign period, precisely on November 28, 2023-February 10, 2024. This study shows that the application of political branding by Uya Kuya through Instagram social media is the right strategy in building a strong identity as a political actor. The three dimensions of political branding, namely self-identification, political products, and positioning contained in Uya Kuya's Instagram social media uploads have a role in building a strong self-identity as a political actor.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	political branding, Analisis Isi, Media Sosial, Instagram
Subjects:	J Political Science > JA Political science (General) > JA1-92 Political science (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Nadia Nabila
Date Deposited:	22 Jan 2025 05:26
Last Modified:	22 Jan 2025 05:26
URI:	http://repository.unsri.ac.id/id/eprint/166371

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