STRATEGI KOMUNIKASI MEDIA SOSIAL INSTAGRAM DALAM SOSIALISASI ELECTRIC VEHICLE (STUDI KASUS PT PLN (PERSERO) UNIT INDUK DISTRIBUSI SUMATERA SELATAN, JAMBI DAN BENGKULU TAHUN 2024)

NAPITUPULU, MUHAMMAD NAJWAN PANACHRI and Musdalifah, Farisha Sestri and Adam, Ryan (2024) STRATEGI KOMUNIKASI MEDIA SOSIAL INSTAGRAM DALAM SOSIALISASI ELECTRIC VEHICLE (STUDI KASUS PT PLN (PERSERO) UNIT INDUK DISTRIBUSI SUMATERA SELATAN, JAMBI DAN BENGKULU TAHUN 2024). Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031282126188.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (28MB) | Request a copy
	Text RAMA_70201_07031282126188_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (24MB) | Request a copy
	Text RAMA_70201_07031282126188_0005099303_0007098708_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (2MB)
	Text RAMA_70201_07031282126188_0005099303_0007098708_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (693kB) | Request a copy
	Text RAMA_70201_07031282126188_0005099303_0007098708_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (464kB) | Request a copy
	Text RAMA_70201_07031282126188_0005099303_0007098708_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (909kB) | Request a copy
	Text RAMA_70201_07031282126188_0005099303_0007098708_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (9MB) | Request a copy
	Text RAMA_70201_07031282126188_0005099303_0007098708_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (349kB) | Request a copy
	Text RAMA_70201_07031282126188_0005099303_0007098708_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (31MB) | Request a copy

Abstract

This study examines the Instagram social media communication strategy carried out by PT Perusahaan Listrik Negara (Persero) Unit Induk Distribusi Sumatera Selatan, Jambi dan Bengkulu in socializing Battery Electric Vehicle (BEV). In this study, the researcher utilized quaitative research methods by conducting a descriptive approach by collecting data from interviews, observation, and documentation. Based on the conducted research, it is found that PT Perusahaan Listrik Negara (Persero) Unit Induk Distribusi Sumatera Selatan, Jambi dan Bengkulu still needs to make better improvisations in publishing content related to the socialization of Battery Electric Vehicle (BEV). Improvisations can be done in various ways, including constantly creating contents based on popular trens among the public and conducting better social media management. It is hoped that with these improvisations, people who need informantions about BEV can be informed and increase audience engagement on the Instagram social media page owned by PT Perusahaan Listrik Negara (Persero) Unit Induk Distribusi Sumatera Selatan, Jambi dan Bengkulu.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Instagram, Kendaraan Listrik, Komunikasi, PLN
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity H Social Sciences > HF Commerce > HF5801-6182 Advertising H Social Sciences > HM Sociology > HM1041-1101 Social perception. Social cognition Including perception of the self and others, prejudices, stereotype
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Muhammad Najwan Panachri Napitupulu
Date Deposited:	24 Jan 2025 07:04
Last Modified:	24 Jan 2025 07:04
URI:	http://repository.unsri.ac.id/id/eprint/166767

Actions (login required)

View Item