REPRESENTASI LAKI-LAKI METROSEKSUAL DALAM IKLAN PRODUK PEMBERSIH WAJAH (Studi Pada Iklan MS Glow Versi Marshel Widianto Dan Babe Cabita di Youtube)

AKBAR, M FAJRI and Musdalifah, Farisha Sestri and Elfandari, Safitri (2024) REPRESENTASI LAKI-LAKI METROSEKSUAL DALAM IKLAN PRODUK PEMBERSIH WAJAH (Studi Pada Iklan MS Glow Versi Marshel Widianto Dan Babe Cabita di Youtube). Undergraduate thesis, Sriwijaya University.

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Abstract

This research analyzes the representation of metrosexuals in MS Glow For Men advertisements by Babe Cabiita and Marshel Widianto using semiotic analysis. This research focuses on the scene in the ad that represents metrosexuals in the ad then analyzed using Roland Barthes' semiotic model to find the meaning of, connotation, denotation, and myth. The results of this study indicate that the existence of a metrosexual lifestyle includes changes in the lifestyle of modern men played by Babe Cabiita and Marshel Widianto as well as actors involved in advertisements that represent the characteristics of metrosexuals such as the use of skincare, dressing narcissistic or trendy, using pink suits, and displaying gestures that tend to resemble women displayed in MS Glow For Men #SEMUAJUGABISA Keywords: Semiotic, Represents Metrosexuals, MS Glow For MenAdvertisements

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Semiotika, Representasi Metroseksual, Iklan MS Glow For Men
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	M Fajri Akbar
Date Deposited:	03 Feb 2025 07:45
Last Modified:	03 Feb 2025 07:45
URI:	http://repository.unsri.ac.id/id/eprint/167391

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