PENGARUH AFFILIATE MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SKINTIFIC PADA PLATFORM BELANJA TIKTOK SHOP DI KOTA PALEMBANG

SARI, PUTRI NOVITA and Nailis, Welly (2025) PENGARUH AFFILIATE MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SKINTIFIC PADA PLATFORM BELANJA TIKTOK SHOP DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the effect of Affiliate Marketing and Online Customer Review on purchasing decisions for Skintific skincare products on the Tiktokshop shopping platform in Palembang city. The research method used is quantitative method. The data used in the study are primary data and secondary data. The sampling technique used non-probability sampling techniques with a sample size of 100 respondents. The data collection technique used a questionnaire that had been tested for validity and reliability. The analytical tools in this study are partial test (t-test), simultaneous test (F test), and multiple regression analysis. The results showed that the Affilite Marketing variable partially had a significant effect with T count> T table, namely 4.035 1.98, with a significance value of 0.00 0.05. While the Online Customer Review variable partially has a significant effect on purchasing decisions with T count> T table, namely 5.28> 1.98, with a significance value of 0.00 <0.05. Then, the Affiliate Marketing and Online Customer Review variables simultaneously have a positive effect on purchasing decisions, as evidenced by the value of F count > F table, namely 67.716 3.09 and a significance level of 0. Keywords: Affiliate Marketing, Online Customer Review, purchase decision

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Affiliate Marketing, Online Customer Review, keputusan pembelian
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Putri Novita Sari
Date Deposited:	18 Mar 2025 01:15
Last Modified:	18 Mar 2025 01:15
URI:	http://repository.unsri.ac.id/id/eprint/168542

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