IMPLEMENTASI KOMUNIKASI PERSUASIF KPU PROVINSI SUMATERA SELATAN DALAM MENINGKATKAN PARTISIPASI POLITIK PADA PEMILU 2024

MAHARANI, TRI RISKI and Lionardo, Andries and Yogsunandar, Harry (2025) IMPLEMENTASI KOMUNIKASI PERSUASIF KPU PROVINSI SUMATERA SELATAN DALAM MENINGKATKAN PARTISIPASI POLITIK PADA PEMILU 2024. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine how the implementation of persuasive communication by the South Sumatra Provincial KPU increases political participation in the 2024 election. This study uses a qualitative descriptive method with a persuasive communication theory approach proposed by Melvin L. De Fleur and Sandra J. Ball-Rokeach. Research data were obtained from interviews, observations, and documentation. The results of the study show that the South Sumatra Provincial KPU applies various persuasive communication strategies, such as psychodynamic strategies, sociocultural strategies, and meaning construction strategies. The implementation of persuasive communication is carried out by the South Sumatra Provincial KPU in the form of using invitation sentences, delivering educational materials, using culture and motivational stories to using social media, through various programs they run. The use of creative visual-based content has proven to be more effective in attracting the attention of young voters. Through a persuasive communication strategy, the South Sumatra KPU conveys messages that strengthen political awareness and increase political participation in the 2024 Election. Keywords: Persuasive Communication, KPU of South Sumatra Province, Political Participation, Election 2024

Item Type:	Thesis (Undergraduate)
Subjects:	J Political Science > JF Political institutions (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Tri Riski Maharani
Date Deposited:	20 Mar 2025 05:55
Last Modified:	20 Mar 2025 05:55
URI:	http://repository.unsri.ac.id/id/eprint/169497

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