ANALISIS PERSEPSI MASYARAKAT KABUPATEN TULANG BAWANG BARAT PROVINSI LAMPUNG MENGENAI KEBERHASILAN CITY BRANDING “MENUJU TUBABA”

SHANI, MUHAMMAD IKHSAN and Anang Dwi Santoso, Anang Dwi Santoso and Annisa, Rahmawati (2025) ANALISIS PERSEPSI MASYARAKAT KABUPATEN TULANG BAWANG BARAT PROVINSI LAMPUNG MENGENAI KEBERHASILAN CITY BRANDING “MENUJU TUBABA”. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk mengetahui City Branding Hexagon Kabupaten Tulang Bawang Barat “Menuju Tubaba”. Metode yang digunakan dalam penelitian ini adalah kuantitatif deskriptif dengan menggunakan kuesioner sebagai alat pengambilan data dilapangan. Penelitian ini dilakukan terhadap 100 orang masyarakat lokal Kab. Tubaba yang berdomisili tempat tinggal di Kabupaten Tulang Bawang Barat pada tahun 2023. City Branding Hexagon digunakan untuk menjadi alat ukur city branding Kabupaten Tulang Bawang Barat “Menuju Tubaba”. Data dalam penelitian ini diperoleh dari data primer berupa kuesioner dan juga data sekunder serta diolah menggunakan software SPSS. Penelitian ini menggunakan analisis linier sederhana. Hasil penelitian yang diperoleh adalah persepsi masyarakat lokal yang memiliki pengaruh signifikan terhadap city branding Kabupaten Tulang Bawang Barat “Menuju Tubaba” This study aims to determine the City Branding Hexagon of West Tulang Bawang Regency ‘Towards Tubaba’. The method used in this research is descriptive quantitative using a questionnaire as a data collection tool in the field. This research was conducted on 100 local people of Tubaba Regency who live in West Tulang Bawang Regency in 2023. The City Branding Hexagon is used to measure the city branding of West Tulang Bawang Regency ‘Towards Tubaba’. The data in this study were obtained from primary data in the form of questionnaires and also secondary data and processed using SPSS software. This research uses simple linear analysis. The results obtained are the perceptions of local people who have a significant influence on the city branding of West Tulang Bawang Regency ‘Towards Tubaba’.

Item Type:	Thesis (Undergraduate)
Subjects:	H Social Sciences > HF Commerce > HF5801-6182 Advertising H Social Sciences > HT Communities. Classes. Races > HT165.5-169.9 City planning
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	M. Ikhsan Shani
Date Deposited:	24 Mar 2025 01:40
Last Modified:	24 Mar 2025 01:40
URI:	http://repository.unsri.ac.id/id/eprint/169573

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