ANALISIS KEPUASAN PENGGUNA PADA APLIKASI SHOPEEPAY MENGGUNAKAN METODE USABILITY (STUDI KASUS : MAHASISWA UNSRI)

FATINAH, FITRIASARI and Sanjaya, Muhammad Rudi (2025) ANALISIS KEPUASAN PENGGUNA PADA APLIKASI SHOPEEPAY MENGGUNAKAN METODE USABILITY (STUDI KASUS : MAHASISWA UNSRI). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to analyze the level of user satisfaction with the ShopeePay digital wallet application using the Usability method. This method has five variables to evaluate the level of user satisfaction, namely Learnability, Efficiency, Memorability, Errors, and Satisfaction. Data collected through a questionnaire of 262 data with case study specifications on Sriwijaya University students. The reason for the researcher is because of the population and diversity of Sriwijaya University students from various faculties and regions who study at Sriwijaya University. The results of the analysis show that the usability method applied contributes significantly to user satisfaction. The variables that have been set show positive and negative influences from users. The Shopee Pay application analyzed aims to measure the level of user satisfaction, by understanding the factors that influence customer satisfaction to maintain the quality of the ShopeePay digital wallet (e-wallet) service.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Usability, E-Wallet, ShopeePay, Universitas Sriwijaya
Subjects:	T Technology > T Technology (General) > T1-995 Technology (General)
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Fitriasari Fatinah
Date Deposited:	21 Mar 2025 04:01
Last Modified:	21 Mar 2025 04:01
URI:	http://repository.unsri.ac.id/id/eprint/169594

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