PENGEMBANGAN MEDIA PROMOSI FILM DOKUMENTER PADA WISATA KULINER TERAPUNG 16 ILIR PALEMBANG

ARIANSYAH, DICKY and Nurrizalia, Mega (2025) PENGEMBANGAN MEDIA PROMOSI FILM DOKUMENTER PADA WISATA KULINER TERAPUNG 16 ILIR PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This development research aims to produce a valid and practical video as a promotional media for the 16 Ilir Palembang floating culinary tourism. This study uses the Research and Development (R&D) method with reference to the Borg and Gall development model. Of the ten stages in the model, the researcher only applies six stages, namely initial data collection, product development, expert validation, initial revision, product trial and final revision. The selection of these stages ensures a systematic and structured process in producing relevant and effective documentary films as promotional media. The validity and practicality of the media are assessed by three expert validators, namely material experts, language experts, and media experts. The implementation of promotional video media in the form of documentary films is carried out through two stages, namely one-to-one trials and small group trials. The results of the study showed that the tourism promotional video media has a level of validity based on the assessment of three experts with an average percentage of 92.59%, which is included in the very valid category. The practicality score at the one-to-one stage reached 95% with a very practical category, while at the small group stage it obtained a score of 96.36% with a very practical category. Thus, this documentary can be used as a promotional medium for floating culinary tourism, both online through social media and directly in various community activities and tourism events. Keywords: Documentary Film, Promotional Media, Floating Culinary Tour

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Film Dokumenter, Media Promosi, Wisata Kuliner Terapung
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce
Divisions:	06-Faculty of Education and Educational Science > 86205-Non-Formal Education (S1)
Depositing User:	Dicky Ariansyah
Date Deposited:	24 Mar 2025 01:41
Last Modified:	24 Mar 2025 01:41
URI:	http://repository.unsri.ac.id/id/eprint/169698

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