STRATEGI KOMUNIKASI PEMASARAN NUMEROUNO FITNESS PALEMBANG DALAM MEMPERTAHANKAN LOYALITAS PELANGGAN

FAKHIRAH, ANNISA BAKHITAH and Thamrin, M. Husni and Yogsunandar, Harry (2025) STRATEGI KOMUNIKASI PEMASARAN NUMEROUNO FITNESS PALEMBANG DALAM MEMPERTAHANKAN LOYALITAS PELANGGAN. Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031382025185_COVER.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (909kB)
	Text RAMA_70201_07031382025185.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
	Text RAMA_70201_07031382025185_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (9MB) | Request a copy
	Text RAMA_70201_07031382025185_0006066402_8938340022_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB)
	Text RAMA_70201_07031382025185_0006066402_8938340022_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (284kB) | Request a copy
	Text RAMA_70201_07031382025185_0006066402_8938340022_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (108kB) | Request a copy
	Text RAMA_70201_07031382025185_0006066402_8938340022_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (279kB) | Request a copy
	Text RAMA_70201_07031382025185_0006066402_8938340022_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (549kB) | Request a copy
	Text RAMA_70201_07031382025185_0006066402_8938340022_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (33kB) | Request a copy
	Text RAMA_70201_07031382025185_0006066402_8938340022_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (145kB) | Request a copy
	Text RAMA_70201_07031382025185_0006066402_8938340022_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (813kB) | Request a copy

Abstract

Customer loyalty is the key to a company's success. This is a challenge for every company, especially in the fitness sector, to retain customers. This study aims to see how Numerouno fitness's marketing communication strategy maintains customer loyalty. This study used a qualitative research method with data collection techniques through in-depth interviews, observations and documentation studies. This study uses the IMC (Integrated Marketing Communication) Theory according to Terence A. Shimp. The results of the study explain the communication strategy carried out by Numerouno in maintaining customer loyalty, namely Numerouno focuses on customer needs and communication through Personal Trainers and personal selling marketing, promotions and advertising. The impact of strategy is proven by the increase in customers who have characteristics of loytalty. The study will be usefeul for understanding the company strategy to maintain customer loyalty.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Komunikasi Pemasaran, Numerouno Fitness, Loyalitas Pelanggan
Subjects:	H Social Sciences > HF Commerce > HF5717-5734.7 Business communication Including business report writing, business correspondence
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Annisa Bakhitah Fakhirah
Date Deposited:	27 Mar 2025 02:14
Last Modified:	27 Mar 2025 02:14
URI:	http://repository.unsri.ac.id/id/eprint/170195

Actions (login required)

View Item