STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT BALAI PENGELOLA KERETA API RINGAN SUMATERA SELATAN DALAM MENINGKATKAN CUSTOMER LOYALTY

DANITA, NADIA RHAMA and Nasyaya, Annada and Rahmawati, Annisa (2025) STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT BALAI PENGELOLA KERETA API RINGAN SUMATERA SELATAN DALAM MENINGKATKAN CUSTOMER LOYALTY. Undergraduate thesis, Sriwijaya University.

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Abstract

penelitian ini menggunakan pisau analisa dari teori strategi customer relationship management buttle (2019) dengan dimensi strategy, analytical, dan operational yng telah dilakukan padar LRT sumsel untuk memberikan pelayanan yang maksimal dan nilai tambah secara jangka panjang dari setiap pelaksanaan program yang dijalankan. metode penelitian ini menggunakan pendekatan analisa kualitatif deskriptif, dan teknik pengumpulan data melalui wawancara mendalam, observasi, dan studi dokumentasi. penelitian ini bertujuan untuk mengetahui strategi customer relationship management yang dilakukan oleh balai pengelola kereta api ringan sumatera selatanuntuk meningkatkan customer loyalty LRT sumsel. balai pengelolla kereta api ringan sumetara selatan melakukan upaya untuk meningkatkan volume penumpang LRT sumsel pasca pandemi covid 19, ditambah adanya tantangan dari masyarakat yang belum menjadikan transportasi publik sebagai pilihan gaya hidup dalam mobilitas sehari-hari. hasil penerapan yang berhasil dari setiap dimensi, yaitu strategi dalm pemberian sistem pelayanan yang maksimal, dimensi operational dari otomatisasi pemasarannya, dan dimensi analytical pada one to one marketing.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	strategi customer relationship management, customer loyalty, light roll transit sumatera selatan. transpormasi publik
Subjects:	T Technology > T Technology (General) > T10.5-11.9 Communication of technical information
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Nadia Rhama Danita
Date Deposited:	27 Mar 2025 02:20
Last Modified:	27 Mar 2025 02:21
URI:	http://repository.unsri.ac.id/id/eprint/170198

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