PENGEMBANGAN LEAFLEAT TIGA DIMENSI SEBAGAI MEDIA PROMOSI KERAJINAN BUNGA RAMPAI DI DESA LUBUK SAKTI

MUTIARA, ELSA and Husin, Azizah (2025) PENGEMBANGAN LEAFLEAT TIGA DIMENSI SEBAGAI MEDIA PROMOSI KERAJINAN BUNGA RAMPAI DI DESA LUBUK SAKTI. Undergraduate thesis, Sriwijaya University.

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Abstract

Potpourri handicrafts are one of the cultural products that have high aesthetic value and symbolic value. However, the lack of promotional media is an obstacle in introducing this craft to the wider community. This research aims to develop three dimensional leaflettes as a medium for promoting potpourri handicrafts in Lubuk Sakti Village, Ogan Ilir Regency. The method used is Research and Development (R&D) with the Bord And Gall development process which is simplified into six stages, namely information collection, initial product development, validation of product revision experts, field trials and product finalization. The results of the study show that the three-dimensional leafleting developed is considered very feasible based on the validation of 95% linguists, 87% media experts and 90% material experts. The data collection used in this study is questionnaires and documentation. The implementation or trial of leafleting products is carried out in three ways, namely a one-to-one trial with 3 subjects of potpourri handicrafts, a small group with 7 potpourri craftsmen, and a consumer trial with 10 people using the purposive sampling method. Based on the results of the validation, it was concluded that the leafleat was declared valid and practical based on the results of expert validation and trials with a category of very feasible to be used as a media for promoting traditional food in Tanjung Sejaro Village, Ogan Ilir Regency. In conclusion, this leafleat is effectively used as a promotional medium to increase the attraction and marketing of potpourri handicrafts. Keywords: Potpourri, Creative Industri, Three- Dimensional leafleat, promotional Media

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Bunga Rampai , Indusrti Kreatif , Leafleat Tiga Dimensi, Media Promosi
Subjects:	L Education > L Education (General) > L7-991 Education (General)
Divisions:	06-Faculty of Education and Educational Science > 86205-Non-Formal Education (S1)
Depositing User:	Elsa Mutiara
Date Deposited:	02 May 2025 07:54
Last Modified:	02 May 2025 07:54
URI:	http://repository.unsri.ac.id/id/eprint/171306

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